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Background of Apple, Inc

  • Apple Inc. is an American multinational technology company headquartered in Cupertino, California, that specializes in the design, development, and sales of consumer electronics, computer software, and online services.

  • The company is considered one of the Big Five technology companies, alongside Amazon, Google, and Facebook.

  • Apple Inc. has a history dating back to 1976 when it was founded by renowned technology innovator Steve Jobs, along with Steve Wozniak, and Ronald Wayne in order to develop and sell Wozniak’s Apple I personal computer.

  • Apple Inc. went public in 1980 with immediate financial success. During the decade, the company continued to develop new computers featuring innovative graphical user interfaces, such as the original Macintosh in 1984, and Apple’s marketing advertisements for its products received widespread critical acclaim.

  • Today, the company oversees a broad high-value product portfolio which includes the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, the AirPods wireless earbuds and the HomePod smart speaker.

  • Apple’s five software platformsiOS, iPadOS, macOS, watchOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, and iCloud.

  • Apple’s more than 100,000 employees are dedicated to making the best products available on the market, and thereby enriching the company’s already massive and loyal customer base.

Apple, Inc Shares Growth Driver

  • Apple products have become massively popular with consumers the world over for delivering seamless technology through a high-end interface.

  • As such, Apple is one of the most successful companies in history, rising to market dominance in a range of technology areas and establishing itself as the trendsetter in mobile devices.

  • Much of this success is attributable to the company’s diverse portfolio of high-end software and devices, with new releases of products and updates to its operating systems inspiring excitement among customers, developers, and the industry.

  • The company’s role as a market trendsetter has allowed it to lead, rather than follow the industry developments, creating a solid basis for sustained growth which has seen the company continue to succeed even through periods of relative uncertainty.

  • Added to this, the company has laid the foundation for future growth through the adoption of a dynamic business plan, keeping abreast of customer demand and adjusting swiftly, with even micro changes in its product development sparking intense excitement and near mass hysteria in demand for new releases.

  • The immense popularity of Apple’s products is evidenced by continued, albeit slowed, growth despite the impact of the coronavirus pandemic on global economies.

  • As almost all participants in the economy (except those in essential services) have been forced to shelter-in-place and work from home, analysts predict that this trend in increased online activity will continue past the crisis, creating an even greater need for Apple’s wide variety of connective devices.

  • As such, the company has noted that its users are depending on Apple products in renewed ways to stay connected, informed, creative, and productive, with the company showing a resilient financial performance in 2020.

  • In terms of the expected online shift of business activity, the company is already well placed to meet this predicted future demand. To this end, Apple products are already renowned for helping employees work more simply and productively, solve problems creatively and collaborate with a shared purpose, making them the preferred option across many global business operations.

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Apple, Inc Investor Tip

  • Apple, Inc trades on the NASDAQ Stock Market (NASDAQ) where investors can buy shares under the stock symbol – AAPL

  • Data from the company’s 2020 financial analysis of its fiscal second quarter results shows quarterly revenue of $58.3 billion, an increase of 1 percent from the year-ago quarter, and quarterly earnings per diluted share of $2.55, up 4 percent. International sales accounted for 62 percent of the quarter’s revenue.

  • Despite COVID-19’s unprecedented global impact, the company’s growth for the quarter was driven by an all-time record in Services and a quarterly record for Wearables.

  • The company’s active installed base of devices reached an all-time high in all of its geographic segments and all major product categories.

  • The company also generated operating cash flow of $13.3 billion during the quarter, up $2.2 billion over a year ago.

  • Apple’s board of directors has declared a cash dividend of $0.82 per share of the company’s common stock, an increase of 6 percent. The dividend is payable on May 14, 2020 to shareholders of record as of the close of business on May 11, 2020. The board of directors has also authorized an increase of $50 billion to the existing share repurchase program.

  • As such, the company topped earnings and revenue expectations for the March quarter, led by a sizable beat for the company’s services segment, but declined to give a forecast for the current quarter due to the uncertainties brought on by COVID-19.

  • Apple also announced that it would be boosting its buyback program by $50 billion, though this was a smaller increase than the $75 billion and $100 billion that it added to the program in 2019 and 2018, respectively.

  • Revenue from the company’s China market dipped significantly during February, also as a result of the effects of the pandemic in that country which forced the closure of stores outside China starting March 13.

  • However, in most other markets, the introduction of its lower-cost iPhone SE, which became available toward the end of April, has seen strong customer response from some shoppers who wanted to update technology in a smaller form factor.

  • As such, analysts expect this new product to boost the company’s market share and appeal to consumers who are cutting costs amid current economic uncertainties.

  • The release of this product has been considered a great strategic move which could help Apple better compete against lower-cost Chinese smartphones and attract consumers who are now spending less.

  • Added to this, the expected expansion of the e-commerce market could see a boost in online sales of Apple products which could counteract the dent in revenue from sales at the company’s brick-and-mortar Apple stores.

  • All in all, Apple has shown a resilient financial response to the economic effects of the coronavirus pandemic, with consumers continuing to rely on its myriad of devices and software to stay connected and boost productivity at home.

  • Apple’s dynamic business model coupled with strategic changes to its product portfolio are set to deliver a strong performance with solid dividends and a rising share price for investors who choose to purchase shares today, securing a strong buy-in in 2020 and in the future.

  • As e-commerce trends begin to rise and more activity begins to occur online, this sustainable demand should boost Apple shares going forward, particularly as the markets begin to reopen, and business demand for Apple devices grows.

  • Sector


  • Industry


  • Sub industry

    Communications equipment

How to buy Apple, Inc Shares

  • 1. Click on the BUY THIS SHARE button.
    2. Complete the registration form with the required information and submit documentation to verify your proof of Identity along with your proof of address.
    3. As soon as your account application has been reviewed and approved, you can select your trading platform from Apple Inc.’s website, or by visiting the MetaTrader 4 or MetaTrader 5 websites respectively to start download.
    4. Once you have downloaded the trading platform of your choice, you can use your AvaTrade live account details to log into your AvaTrade account on the trading platform.
    5. From the Market Watch screen on both MetaTrader 4 and MetaTrader 5, you can select AvaTrade to buy/purchase shares.
    6. Alternatively, you can make use of AvaTrade’s online Web Trader or the AvaTradeGo mobile application. ( Available on Android and iOS)

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    • Can I buy Apple, Inc shares in South Africa?
      Yes, you can.


    • How to buy Apple, Inc shares
      By simply opening a free account on SA Shares, or by clicking the “Buy this Share” button to get started.


    • What is the current share price?
      By clicking on the link provided above, you can view the real-time Apple, Inc share price on the platform.


    • Is Apple, Inc a good share to buy?
      Yes, while Apple, Inc has sustained a dip in revenues as a result of the economic effects of the coronavirus pandemic, the company has still reported growth rather than losses. This dip in revenue has resulted in a drop in the share price, creating am affordable buy-in for long-term returns when the company’s shares begin to climb as a result of expected increasing market demand for Apple products, both from retail consumers and businesses.


    • Can I buy Apple, Inc CFD through SA Shares?
      Yes, you can.

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