Bell Equipment Limited. JSE: BELL

Bell shares

Background of Bell

  • Bell Equipment is an innovative global company which has been at the forefront of manufacturing and distributing heavy duty materials handling machinery since it was established in South Africa in 1954. Bell shares are today available to buy on the Johannesburg Stock Exchange (JSE).

  • Bell’s product portfolio includes over 50 different models of wheeled loaders, tractor loader backhoes, tri-wheeler rough terrain material handling equipment and rigid and articulated haulers, as well as specialised vehicles such as cranes, fire trucks and concrete mixers. Products are for sale to the forestry, mining, agriculture and construction industries worldwide. Bell also provides services such as road construction and rehabilitation and waste management. The company is renowned for providing excellent after-sales service through Bell Assure.

  • Major overseas markets include the UK and the rest of Europe, South America, North America, Asia and Oceania, which are serviced through a comprehensive network of branches and independent dealers.

  • The main factory in Richard’s Bay can manufacture upwards of 5 000 machines per year. There is also a major assembly part in Germany which supplies the European and North American markets. Worldwide, Bell Equipment employs more than 3 200 people. With Bell’s proudly South African history, the company’s machines have been developed to withstand the harshest conditions.

Bell Shares Growth Driver

  • Stagnant growth prospects have hampered Bell share price and performance over the past several years. Bell’s latest financial data reflects the tough trade conditions experienced in South Africa. Despite turning an impressive after-tax profit of R169 million in 2015, machine sales volumes and sales in terms of rand decreased in all markets except North America. Southern hemisphere markets are continuing to contract, which is prompting the group to buy more into the northern hemisphere. The depreciation of the rand translated into profits from foreign operations and an increase of 18% in shareholder wealth.

  • Rightsizing and cost reduction initiatives reaped dividends for the group, contributing to improved profitability. The business is continuing to focus on: reducing production costs without compromising on quality, managing capital investment, adding products and services to its well-established global distribution networks and capturing diversification opportunities.

  • Despite a forecast that the market will remain flat in the near future, Bell has invested in upgrading its branch infrastructure to offer modern facilities that better serve its customers’ needs. The group will rely on its global footprint to see it through the difficult times locally and maintain the strength of Bell share price.

Bell Group Investor Tip

  • Whilst growth prospects for the short-term are looking relatively stagnant, the group’s long-term strategies are innovative and dynamic enough to position the company for success once markets have regained some buoyancy. Growth in the major North American and European markets has been particularly promising of late and will shield the group from suffering losses due to the weak rand.

  • The live online stocks chart shows that Bell share price has remained flat for the past year, and investors who buy the shares can’t expect significant gains in the near future as the market continues to struggle. Investors who purchase Bell shares now may be picking up an undervalued stock.

Bell Major Shareholders

I A Bell and Company, John Deere Construction and Forestry Company, Sanlam Investment Management.

  • Sector


  • Industry


  • Sub industry

    Material Handling Machinery

How to buy Bell Group Shares

  • Bell : How to buy Bell Group Shares Online

    We have made it simple to buy JSE listed firm shares online. The easiest way to buy Bell Group shares or stocks is to; start by submitting the ‘BUY THIS SHARE’ form. Next, one of our experienced and certified stock brokers will personally get in contact with you to discuss your custom stock request. Finally, a stock advisor will confirm the amount of shares you are looking to invest in Bell Group and assist you with the setup and management of your stock portfolio account.

  • Here are the steps you must follow to Buy / Purchase Bell Group shares with utmost confidence:

    1. Start by Filling in the BUY THIS SHARE form.
    2. Insert your name, email, telephone number and monthly remuneration.
    3. Then, Indicate the amount you are looking to invest in Bell Group.
    4. Click the “ INVEST NOW” button
    5. Once we have received your info, a dedicated stock advisor will personally call you back to discuss your personal share request.
    6. Lastly, your newly appointed personal stock advisor will handle all account setups and reporting as stipulated by the financial services board of South Africa (FSB)
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