The group creates wealth for its shareholders through investing in companies that offers niche financial services in the African context, targeting small businesses and focussing on enabling BEE businesses to raise the capital they need to get off the ground. Since the group was founded, they have been constantly growing because of their well developed multi-facetted business approach, which includes three main streams of business: Firstly the group generates income through short term, high yield investments, where they support emerging businesses and entrepreneurs, small and medium enterprises, large corporate bodies and green project developers through providing credit for start-ups, expert advice in enterprise development and specialised procurement and logistics solutions. The group also provides financial investment and advisory services through their JSE-approved preference share programme, as well as a similar shares programme in Swaziland. The group offers a variety of investment services such as tax free savings accounts, annuities and preservation funds. And lastly, Ecsponent also has some Equity Holdings in high growth business sectors such as digital media and health care products.