The JSE listing will not be unfamiliar territory for Gerhard Naudè, the founder of Go Life, who listed microlender Moneywise on the JSE in the late 1990s. Moneywise endured a torrid time on the JSE before delisting (as part of Real People Finance) in 2002.
Naudè said the global market for health-supporting products is one of the fastest-growing segments in the healthcare-related market with annual growth rates of more than 10%. “We are seeing great demand for natural African treatments globally, particularly from the European market.”
Go Life’s products include:
CarniGo (which helps patients with dread diseases to arrest muscle loss),
Go Passion and Supa Sex (boosts fertility and sexual arousal),
Go Green and Aloe Spray (for skin conditions),
Go Heal Miracle Cream (for gout, acne and sunburn),
Go Lax and Fero Lax (for constipation, colic, ulcers and heartburn),
Hypermag (boosts recovery from chronic illnesses and surgery) and
Oxivite (nutrients), are expected to do well in the South African markets as well as for Go Life’s shares and shareholders.