In line with the sluggish economic climate, the Purple Group underwent a period of conserving capital and restrained growth. The company upped its performance in the first six months of 2016, heading back into expansion mode. Various investments in people, systems, technology and new products have moved the company up a step in the markets in which it operates. Financial results indicated revenue growth of 4.6%, with an increased focus on future growth initiatives. Although earnings have decline by 35.5%, the board has stressed that this was a result of increased expenditure in these growth initiatives. The company has entered into an important partnership with Satrix, entrenching EasyEquities in the fastest growing JSE sector of exchange-traded funds. This is expected to deliver handsome returns in the medium to long-term.