Purple Group Limited. JSE: PPE

Purple Group shares

Background of Purple Group

  • Purple Group Limited is a financial services and technology group incorporated in South Africa, offering online trading, investing, asset management and private investment solutions. The group incorporates four business units, namely GT247.com, EasyEquities, GT Private Broking and Emperor Asset Management.

  • GT247.com gives active, speculative short-term derivatives traders a chance to buy and sell through a low-cost, easy access trading platform covering local and international markets.

  • EasyEquities is an entry-level investment platform offering cheap and easy access for small investors to buy and sell equities and ETFs listed on the Johannesburg Stock Exchange (JSE).

  • Through a team of private brokers and research analysts, GT Private Broking focuses on higher value clients who value personalised service over low-cost, online access to stocks. Emperor Asset Management offers on a portfolio of managed, traditional and alternative investment strategies and solutions, inclusive of tax-free options.

  • Purple Group shares are listed on the Johannesburg Stock Exchange (JSE) with a market cap of R531 million. The live stocks chart shows that Purple Group share price has yet to take off on the JSE, despite the company offering an interesting purchase for small-cap investors.

Purple Group Shares Growth Driver

  • Purple Group aims to cover all the bases of investing and trading solutions, ranging from fully managed solutions to easy investment platforms and live DIY trading, breaking down barriers preventing most South Africans from participating in financial markets.

  • The company is built around assets such as technology, risk management, expertise, client service and sales and marketing.

  • In line with the sluggish economic climate, the Purple Group underwent a period of conserving capital and restrained growth. The company upped its performance in the first six months of 2016, heading back into expansion mode. Various investments in people, systems, technology and new products have moved the company up a step in the markets in which it operates. Financial results indicated revenue growth of 4.6%, with an increased focus on future growth initiatives. Although earnings have decline by 35.5%, the board has stressed that this was a result of increased expenditure in these growth initiatives. The company has entered into an important partnership with Satrix, entrenching EasyEquities in the fastest growing JSE sector of exchange-traded funds. This is expected to deliver handsome returns in the medium to long-term.

  • An increase in the Purple Group’s client base and a subsequent 46% increase in client funds to over R1 billion, as well as new investment and trading entry points, have also been forecast as a driver of growth in the future.

Purple Group Group Investor Tip

  • At a price of around 60 cents, Purple Group shares offer an interesting buy for small investors, particularly with its unique outlook of making share ownership open to everyone. The company still needs to chart difficult market conditions in the financial services sector, whilst competing against some very large companies. The board is exceptionally optimistic about the future of the group and the success of Purple Group share price.

Purple Group Major Shareholders

Business Venture Investments No. 184, JP Morgan Chase Bank N.A., SIX SIS, Erasmus Family Trust.

  • Sector


  • Industry

    Specialty Finance

  • Sub industry

    Other Financial Services

How to buy Purple Group Group Shares

  • Purple Group : How to buy Purple Group Group Shares Online

    We have made it simple to buy JSE listed firm shares online. The easiest way to buy Purple Group shares or stocks is to; start by submitting the ‘BUY THIS SHARE’ form. Next, one of our experienced and certified stock brokers will personally get in contact with you to discuss your custom stock request. Finally, a stock advisor will confirm the amount of shares you are looking to invest in Purple Group Holdings and assist you with the setup and management of your stock portfolio account.

  • Here are the steps you must follow to Buy / Purchase Purple Group Group shares with utmost confidence:

    1. Start by Filling in the BUY THIS SHARE form.
    2. Insert your name, email, telephone number and monthly remuneration.
    3. Then, Indicate the amount you are looking to invest in Purple Group.
    4. Click the “ INVEST NOW” button
    5. Once we have received your info, a dedicated stock advisor will personally call you back to discuss your personal share request.
    6. Lastly, your newly appointed personal stock advisor will handle all account setups and reporting as stipulated by the financial services board of South Africa (FSB)
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<a href="https://www.sashares.co.za/purple-group-shares">Credits: SA Shares™</a>
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